Heeton Holdings

Business Times
Published May 24, 2007
Heeton Holdings

OVERVIEW
ONE has only to take a look at Heeton Holdings' latest projects to recognise a savvy builder of upmarket, boutique homes.

Established in 1976, the Heeton of today is a far cry from its humble origins. It started as an owner and operator of wet markets, later diversifying into small and medium-sized property projects.

To date, Heeton has managed over 22 property development projects. A niche player in the high-end boutique residential market, Heeton certainly punches above its weight, having executed dazzling projects located in prime areas, touched with unmatched elegance.
Its projects combine the clean lines of modern design with a natural atmosphere of water and daylight. Typically located close to hubs of activity, they are also characterised by exclusivity and intimacy.

Heeton has also expanded out of Singapore, into markets like Thailand and Malaysia. In Thailand, it has three ongoing projects. Two of these are condominiums located along Sukhumvit hub in Bangkok, which is Thailand's longest road and runs through major shopping districts. A third project, a proposed mixed development, will take place in Pattaya, a major tourist centre and beach resort along Thailand's east coast.

Heeton continues to manage wet markets in Singapore, with a portfolio of six wet markets in which a total of some 200 stalls sell their produce.

The company is also the first private developer to build and operate a neighbourhood centre, the Tampines Mart - now a hub of activity in the award-winning housing estate. It has leveraged this expertise to build two other developments - the Woodgrove in Woodlands and Sun Plaza in Sembawang.

Heeton's chief operating officer Danny Low said: 'Given the current strong market sentiments coupled with rising rents, the property market is indeed on a roll with keen interest especially for private residential units in prime locations.'

Heeton expects to benefit; indeed, it has already benefited. Turnover for the year ended December 2006 rose to $46.4 million, while earnings hit $4.5 million.